Set-and-forget is not the right approach when it comes to website designing as the customers’ expectation is high and the competition is fierce. You have only a few seconds to engage the users’ attention and achieve a competitive edge. If you don’t want your potential customers to bounce, visit your competitors’ sites and increase their sales, it’s high time to ensure that your website provides a superb user experience.
Adopting a smart strategy, we provide conversion-driven PPC management services in India and abroad to propel your brand up on the search results and social media feeds.
As a reliable PPC management company, we can help you reap the following benefits:
Following the results-driven PPC methods, we can improve your rank on the search engine and boost your social media presence to improve brand / service visibility and awareness.
Our exemplary and compelling targeted campaigns bring high-quality traffic to your website.
Our calculative strategies ensure to convert the leads into potential customers and enhance your Return on Investment (ROI).
Our efficient team has the skill to bid on the relevant keywords, reduce total Cost-per-Conversion (CPC), and strives to improve the quality score level.
We provide detailed performance reports periodically so you can rest assured of the optimum value for your investment.
Development of unique ad copies that stand out from the rest.
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As the providers of PPC services in India and abroad, we are upfront about our work process. Before starting your journey with us, clear all your doubts.
PPC bid management is the practice of strategically increasing and decreasing keywords bids to make the most of Google Ads budget. PPC bid determines how much one has to pay each time an ad is clicked and also impacts where the ad will appear in the search results.
It depends on the bidding model you pick. CPC or Cost per Click is the maximum bid you can pay for a keyword. Every time a web visitor clicks on your ad based on that keyword, you pay this amount. CPM or Cost per Mille is the cost per thousand impressions. You have to pay for every thousand people that view your ad. Here you don’t pay for clicks, but pay once your ad appears in the search results. CPA or Cost per Acquisition is how much you pay per conversion.
We follow a results-driven approach to make the most of your investment. We conduct a thorough keyword research and competitors & audience analysis for your specific business niche, closely work with you to determine a bidding model, write eye-catchy copies to grab the attention of your target audience, create a PPC landing page if required, and track the efficacy of the marketing efforts. We also provide our clients with progress reports so that you can determine the success of your campaign.
The most popular places to run a PPC ad are search results (like Google and Bing), social media (such as Facebook, Twitter, Instagram, LinkedIn, YouTube), and third-party websites. However, you need not focus on all the platforms at once. The focus of the marketing efforts should be on the most valuable channels for your business. For instance, if most of your audience is on Facebook, dedicate much of the advertising budget to Facebook instead of Twitter.
Yes, if the ad is compelling enough, people sure click on PPC ads. In fact, ads that appear in search results receive more than 45% of the page clicks. Even better, people clicking on ads have a great potential to buy a product or service. So with PPC ads, you can reach people who are actually looking to buy – this makes an immediate impact on your sales (source – WebFX).
PPC costs depend on multiple factors including the competition for the keywords you are targeting, the bidding model you choose, ad quality (Quality Score), etc.
Once it comes to PPC (Pay-per-Click), you seek for instant results. And according to a survey by Bluelist, paid search ads can increase brand awareness by a whopping 80%. However, as the trends in digital marketing are changing rapidly, you need to spend your budget efficiently in order to meet your business objectives. The only way to do this is by adopting the latest PPC strategies.