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Set-and-forget is not the right approach when it comes to website designing as the customers’ expectation is high and the competition is fierce. You have only a few seconds to engage the users’ attention and achieve a competitive edge. If you don’t want your potential customers to bounce, visit your competitors’ sites and increase their sales, it’s high time to ensure that your website provides a superb user experience.
Adopting a smart strategy, we provide conversion-driven PPC management services in India and abroad to propel your brand up on the search results and social media feeds.
Our AdWords consultants specialize in bidding on the right keywords and delivering high-value traffic sculpting in Google & Bing Ads while also focusing on precise intent-targeting to ensure that the ads can drive qualified leads. Our in-house copywriters can create compelling, conversion-driven, custom copies to attract the audience.
Display ad is an important form of paid advertisement. Our effective display ad strategies include creating attractive and custom visuals paired with choosing the appropriate web pages, games and videos to place the ads. Our PPC team work hand-in-hand with our in-house designers to ensure each ad is unique and conversion-driven.
Our PPC managers optimize campaigns for social media like Facebook, LinkedIn, Instagram, etc. with precise interest and demographic targeting, we can help to boost your brand visibility and help to reach a wide audience. Our expertise lies in creating carousel ads, dynamic product ads, photo, video, and story ads.
Remarketing enables you to serve targeted ads to people who have already visited or taken an action in your website or application but not yet converted. With precise audience segmentation and analysis, we can show them the ads for the real-time products they actually viewed. Our strategic remarketing approach is ideal for following up with such high-intent audience.
Visually more appealing than text-only ads, shopping ads can help you explore sales opportunity in an engaging manner. The rise in mobile shopping habit has furthered the demand for this ad strategy. We adopt a scientific approach toward Google shopping campaign management to improve your profit margins.
Video content is rapidly becoming the front runner in digital marketing. Its easy-to-digest format gives people a break from consuming a surplus of textual information. Our entertaining high-quality video ads are sure to bring you the desired results.
An effective PPC campaign generates high-quality leads and demands a well-crafted & optimized landing page. Without an information-rich landing page, your investment may not sprout the best results. As a reliable website development company, we can create and optimize your landing page to enhance conversions.
The best part of engaging digital marketing services is that you can track every penny you spend. We conduct a thorough review to find out how well your existing PPC ad campaigns are doing and help you discover the opportunities to improve.
WHAT CAN WE DO FOR YOU?
We would be happy to discuss the project with you in person
As a reliable PPC management company, we can help you reap the following benefits:
Following the results-driven PPC methods, we can improve your rank on the search engine and boost your social media presence to improve brand / service visibility and awareness.
Our exemplary and compelling targeted campaigns bring high-quality traffic to your website.
Our calculative strategies ensure to convert the leads into potential customers and enhance your Return on Investment (ROI).
Our efficient team has the skill to bid on the relevant keywords, reduce total Cost-per-Conversion (CPC), and strives to improve the quality score level.
We provide detailed performance reports periodically so you can rest assured of the optimum value for your investment.
Development of unique ad copies that stand out from the rest.
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As the providers of PPC services in India and abroad, we are upfront about our work process. Before starting your journey with us, clear all your doubts.
PPC bid management is the practice of strategically increasing and decreasing keywords bids to make the most of Google Ads budget. PPC bid determines how much one has to pay each time an ad is clicked and also impacts where the ad will appear in the search results.
It depends on the bidding model you pick. CPC or Cost per Click is the maximum bid you can pay for a keyword. Every time a web visitor clicks on your ad based on that keyword, you pay this amount. CPM or Cost per Mille is the cost per thousand impressions. You have to pay for every thousand people that view your ad. Here you don’t pay for clicks, but pay once your ad appears in the search results. CPA or Cost per Acquisition is how much you pay per conversion.
We follow a results-driven approach to make the most of your investment. We conduct a thorough keyword research and competitors & audience analysis for your specific business niche, closely work with you to determine a bidding model, write eye-catchy copies to grab the attention of your target audience, create a PPC landing page if required, and track the efficacy of the marketing efforts. We also provide our clients with progress reports so that you can determine the success of your campaign.
The most popular places to run a PPC ad are search results (like Google and Bing), social media (such as Facebook, Twitter, Instagram, LinkedIn, YouTube), and third-party websites. However, you need not focus on all the platforms at once. The focus of the marketing efforts should be on the most valuable channels for your business. For instance, if most of your audience is on Facebook, dedicate much of the advertising budget to Facebook instead of Twitter.
Yes, if the ad is compelling enough, people sure click on PPC ads. In fact, ads that appear in search results receive more than 45% of the page clicks. Even better, people clicking on ads have a great potential to buy a product or service. So with PPC ads, you can reach people who are actually looking to buy – this makes an immediate impact on your sales (source – WebFX).
PPC costs depend on multiple factors including the competition for the keywords you are targeting, the bidding model you choose, ad quality (Quality Score), etc.
Once it comes to PPC (Pay-per-Click), you seek for instant results. And according to a survey by Bluelist, paid search ads can increase brand awareness by a whopping 80%. However, as the trends in digital marketing are changing rapidly, you need to spend your budget efficiently in order to meet your business objectives. The only way to do this is by adopting the latest PPC strategies.
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